Thursday, June 13, 2024
Thursday, June 13, 2024

ICE 2025 Set to Break Records with Barcelona Debut


The European Casino Association (ECA), representing over 700 casinos and 60,000 employees across 29 countries, is gearing up for a historic turnout at ICE 2025, scheduled for January 20-22 in Barcelona. This marks the first time the prestigious casino industry event will be hosted outside the UK, signaling a new era for the event with expectations of record attendance.

Barcelona to Host Landmark Casino Industry Event

ECA Secretary General Hermann Pamminger, a veteran in the casino industry since his start at Casinos Austria International in 1991, shared his excitement about the upcoming event.

“ICE has historically been a pivotal event for our industry, held in locations like London Olympia and ExCeL London. The move to Barcelona represents a significant transition to a vibrant, dynamic city that promises to bring fresh energy and a broader European perspective to our gathering,” stated Pamminger.

The decision to move ICE from the UK to Barcelona has sparked a wave of enthusiasm among ECA members. The event will occupy 120,000 square meters at The Gran Via, compared to the 100,000 sqm in previous venues in London, offering more space for the anticipated influx of professionals from across the globe.

Record Participation and Expanded Offerings

The relocation is expected to attract a larger number of casino executives and industry buyers from across Europe, drawn by the opportunity to network, engage with a world-leading content programme, and explore innovations from a record 1,000 exhibitors. These exhibitors represent a wide range of sectors and jurisdictions, showcasing the latest in technology, regulatory updates, and market opportunities.

“The feedback from our members indicates that we will see more casino industry executives than ever before at ICE, engaging with the extensive array of exhibitors and participating in sessions that span all verticals of the industry,” Pamminger added. The event will also continue to host significant meetings and events, such as the ECA Board Meeting, General Assembly, and the traditional CEO dinner, to cater to the growing needs of attendees.

A New Chapter for Europe’s Casino Industry

The move to Barcelona is viewed not just as a change in venue but as a strategic shift that could redefine the future of Europe’s land-based casino industry. With ICE 2025, the ECA aims to set a new benchmark for industry gatherings, enhancing opportunities for networking, collaboration, and innovation.

ICE and the co-located iGB Affiliate event will provide a comprehensive platform for industry professionals to gain insights into entering new markets and expanding their market share. The Gran Via’s modular and versatile Convention Centre, with seating for up to 12,000 people, is ideally suited to accommodate the expanded scale of ICE, promising a landmark event that will celebrate and catalyze growth in the casino industry.

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